Brand activation is a critical step in building brand awareness and elevating your business. It’s all about engaging consumers with your product in an imaginative and exciting way that makes them more likely to remember you and even purchase what you have to offer. There are lots of ways to go about activating your brand, depending on your target audience, budget and the type of products or services you provide. Let’s take a look at some ideas that can help inspire your next brand activation project:
Offer Samples and Product Demonstrations
Sampling is one of the most successful forms of brand activation because it allows potential customers to get their hands on the product themselves and experience its quality firsthand. Offering demonstrations or educational sessions can also be a great way to showcase your products and services.
Experiential Marketing
Experiential marketing is all about creating unique experiences that bring people together while educating them on what your brand stands for and what it offers. This could include anything from renting out a space and creating an immersive event, to simply hosting a pop-up shop. Looking for exhibition theme ideas? Take a look at this guide.
Sponsor an Event
Whether you’re sponsoring an industry event or just teaming up with a local charity for a 5K run, aligning your brand with an existing event is a great way to get exposure and boost customer loyalty.
Digital Activation
Utilizing digital platforms like social media, email campaigns, influencer marketing and even virtual reality can help you reach more consumers in a more engaging way than ever before.
Use Influencer Marketing
Hire influencers to help spread the word about your business by featuring your products/services on their social media channels. Influencer marketing will help you reach more people, create a bigger impact and potentially increase sales. When choosing an influencer, make sure their followers are what your usual audience is like.
Giveaways and Contest
Offering giveaways and contests is a great way to create excitement around your brand, as well as reward customers who engage with you on social media or enter your website raffles.
On-Site Activation
If you have a physical space, like a retail store or an office building, use it to your advantage by offering customers a unique experience. This could include interactive activities, product demonstrations, photo opportunities and more.
Incorporate AR/VR
Augmented reality (AR) and virtual reality (VR) are becoming increasingly popular in the marketing world, as consumers become more tech-savvy. Whether you’re offering a virtual tour of your store or an AR game that educates players about your product, this type of activation can be incredibly engaging for potential customers.
These ideas for brand activation can help build relationships with your target audience while showcasing the products and services you offer in an exciting way. Utilising digital platforms can also help you get an even broader reach across multiple channels. No matter which methods you choose to activate your brand, make sure each one is true to who you are so that customers recognise and remember your business long after their engagement ends.
