In order to reach consumers who are looking at potential purchases online, videos are a highly effective way to communicate with them. Your online real estate marketing strategy must include video marketing to reach your target audience.
There is no doubt that video marketing is an unbeatable way to attract buyers. In fact, a study found that real estate listings with videos generate 403% more inquiries.
Using videos for residential or commercial real estate can increase your return on investment by showcasing the property, providing expert tips and advice, and even hosting live Q&A sessions.
Therefore, a real estate video marketing campaign can effectively promote your business and get more clients, whether you want to reach a broader audience or get more leads.
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Be Sure to Pre-plan Your Approach
You can’t simply set up a video marketing campaign and expect it to bring results. It would be best if you put effort into creating a professional-quality real estate video. Your goal should be to tell a story.
To make a captivating story, you need to think carefully about what reaction you would like from your customers, not just create a sales video that emphasizes the pitch above their concerns.
Build your video screenplay around that emotion, then decide what scenes and themes will complement it. You can create a video in various ways, each with its advantages. Once you understand what you are trying to convey, you can start planning production and promotion.
Prepare your video production by planning the content you’ll cover, the camera methods you’ll use, the distribution channels you’ll use, and so on before you begin.
Determine which videos you need and which you desire. Consider your other projects and how you can prioritize making those videos. Think creatively.
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Identify Your Budget
To allocate money to video marketing, you need to know how much you can spend. Start by identifying your intended audience. You may find comparing your video marketing to similar-priced real estate videos helpful.
You’ll also need to estimate the cost associated with video marketing. Things can get very expensive quickly when you add expenses such as social media ads and customized email campaigns. Using your real estate videos as digital ads is an excellent way to increase your content visibility without expanding your budget.
If you want to use video marketing, you have two primary options. You can do it internally or hire a third party. There is no right or wrong answer; it just depends on which works best for you financially.
Creating a high-quality film is not easy, but people are often encouraged to start making videos, regardless of their skill level. The advice may sound appropriate in other contexts, but it isn’t beneficial when promoting a home. For real estate sales to succeed, it is essential to have high-quality and aesthetic videos.
However, you don’t have to break the bank to make high-quality videos in-house. Even without top-tier equipment, you can make a polished video using an online video editor within your budget.
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Try to Impress Them from the Very Beginning
The most effective way to determine whether a property is desirable is to look at its features: a private study on the second floor or a sleek marble island in the kitchen.
When you show them each room, you should emphasize the unique elements of the house that distinguish it from others. Highlighting the most valuable features may influence the decision to buy.
If people find the content uninteresting, they will click away from the video within the first few seconds. In other words, the first few seconds matter a lot.
Despite this, the video should be designed to ensure viewers will be engaged for a considerable time.
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Publish Videos on Different Platforms
Taking advantage of social networks to share videos is an excellent idea. Since each network has a different culture and user base, you’ll need to tailor your video promotion strategy appropriately. Youtube, Facebook, and Twitter are still your best bets for promoting your videos.
It has been proven that a significant percentage of online users regularly go to social media sites for user-posted videos. However, YouTube has also become widely regarded as a social media platform.
Nowadays, we all know how effective videos are in marketing real estate on social media sites.
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Get Your Videos SEO-Ready
Video marketing can be very effective in the real estate industry when it’s done through Search Engine Optimization (SEO) strategies.
Search engine optimization (SEO) can be used to help find your videos by attracting real estate buyers looking for listings online.
It would help if you learned how to properly categorize your videos to perform better in Google’s search engine results by including relevant taglines and descriptions with keywords.
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Create Credibility by Using Customer Reviews
Getting a deal closed can be challenging in the real estate industry. After all, your client needs assurances that you’re a reliable real estate agent. A credible individual attesting to your company’s excellence can make you look more credible to potential new clients.
You should use video marketing to demonstrate your previous customers’ confidence in you and how you assisted them before making such a significant purchase.
Your credibility with potential customers will increase if you receive a recommendation like this. Contact them to ask about recording a short video testimonial.
If you treat satisfied customers like nobles after the sale has been made, they will be less likely to resist appearing in a video.
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Choose between a Variety of Video Types
Several types of video content are available for use in real estate marketing.
Identifying your goals is critical in this situation, whether trying to promote your company, sell a house, or answer questions.
Among the many video types available are interviews, home tours, and Q&A sessions.
Property investment companies such as RWInvest have also started offering virtual video tours for their developments which has become popular with potential buyers.
If you know where you want to end up, you can start looking for the best route.
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Videos Embedded in Blogs
Now, videos can be promoted through blog articles, a form of advertising previously reserved for textual content.
The most effective way to advertise your real estate business with videos is to integrate them into your blog articles. For real estate video marketing, experts recommend combining textual content with videos.
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Limit Your Video Lengths
You may think offering everything in one convenient video is a bright idea. Still, viewers are limited in their attention spans, so don’t mix a property tour with a customer testimonial.
Rather than creating long videos, create short videos and curate a playlist. Post these clips on your social media accounts, YouTube channel, email signature, or website to engage more people.
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Include Interactive Elements in Your Video
Incorporating interactive elements into your videos, such as links and call-to-action buttons, can help them stand out.
You can include a call to action asking viewers to arrange a viewing or a link to a website where prospects can learn more about the property and your services.
Organize the video the same way a digital advertisement promotes the property.
Final Words
Using videos to market real estate properties takes a new level of success. When you use real estate video marketing, your brand will gain more awareness, clients, and excitement.
Globally, the prevalence of digital technologies has increased exponentially due to the pandemic, making video marketing more critical than ever. Real estate is one of the few industries that hasn’t fully maximized online video marketing’s potential. Now is the time if you haven’t used real estate videos yet.
