What is Augmented Reality?

You’ve probably heard of Virtual Reality (VR) but you may not be as familiar with Augmented Reality (AR), which describes a form of technology that enhances your normal view of real life.

Augmented Reality superimposes the physical world with digital imagery to create a new experience. Visual elements, sounds, and additional sensory stimuli can be created using technology. These elements enhance the world around you to transport you into a new reality.

If you’re not 100% sure what augmented reality is or how it is used, we’re going to explain everything that you need to know in this article.

What is Augmented Reality?

Augmented Reality requires an application that uses a specialized type of technology to combine the real world with the digital world. To explore an augmented world, you need to wear a pair of AR glasses that have a camera attached to the front of them.

The camera is placed in front of your face and it displays a variety of computer-generated images that are interpreted by your brain in a similar fashion to real-life sensory information. When the real world and digital imagery are combined, it creates augmented reality.

What Are the Main Uses of Augmented Reality?

More and more people are learning about Augmented Reality Development because of its increasing importance. In the next decade or two, it’s likely that AR will be used by almost every organization in one way or another.

Gaming

AR can be used in a number of different industries but is predominantly used in the gaming world. AR technologies can be combined with traditional gaming programs to enhance the user experience. For example, is someone is playing in Battle Royale Mode, AR can put them directly in the survival challenge.

When a gamer puts on a pair of AR goggles, they are transported directly into the game. It can feel like they’re physically present in the virtual environment, as opposed to simply playing a character through a screen.

Retail

AR can also be used by retailers and other product-based companies to enhance the customer experience. They can also collect accurate, real-life data about the shopping habits of their consumers using Augmented Reality applications. This data can be used to create personalized experiences that cater to the individual needs of each customer.

For example, a retail store may use AR technology inside their app to enable customers to visualize how different clothes would look in a variety of environments. This can help consumers to make better purchasing decisions, increase customer satisfaction, and reduce the number of returns.

Healthcare

Healthcare and pharma companies can also benefit from using AR technology. It can be used to create a virtual 3D image of different systems within the body. Doctors can view how these systems might be affected by various medical interventions to determine the best treatment options for each patient.

AR can also be used as part of training for healthcare professionals by creating a safe and risk-free environment to learn practical skills.